Find Your Coaching Niche | A Guide For New Coaches
You’re probably sick of hearing “you need to pick your niche” as you begin to plan your coaching business. Identifying your niche is the most important step in launching a profitable coaching business. You are one coach in an ocean of millions of other coaches. At the end of the day, potential clients are asking, “why should I work with you instead of this other coach that does the same thing?” Finding your coaching niche sets you apart as an expert.
In this post, I’ll share simple tips to help you narrow down your niche.
You are one coach in an ocean of millions of other coaches.
What Is a Niche?
The definition of a niche “is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs” (wikipedia). In addition, your coaching niche is about the “what” and the “who”of your business plan! It clearly identifies who you serve and what problem you solve.
Why Does Having a Niche Matter?
Businesses that market to EVERYONE and their mom market to NO ONE. Identifying your niche allows you to successfully market your coaching business and target ideal customers.
Other benefits include:
Allows you to speak in your ideal client’s language
Enables you to understand the pains & problems of your ideal clients
Helps you clarify your content
Positions you as an expert
Marketing & Content creation become much simpler
3 Steps To Finding Your Coaching Niche
1. Reflect On Your Skills, Experience And Passions
More than likely, you became a coach so that you can help someone else overcome an obstacle you’ve experienced or that you are passionate about. Ask yourself how you can take this skill that you are passionate about and have become an expert at and where you can pair this with a niche.
Some reflection questions can be:
What makes me happy?
What do I love?
What do my friends and family always come to me for?
What have I made mistakes at, learned from and can teach others so they don't make the same mistakes?
2. Research The Top Coaching Niches
Once you’ve gain some clarity, research popular coaching niches. See where your interests, skills, and passions align, and pick one!
Examples of the Most Profitable Coaching Niches:
Health & Fitness Coaching
Executive Leadership Coaching
Women Empowerment Coaching
Chronic Illness Coaching
Dating & Relationship Coaching
3. Drill All The Way Down
Once you have a general area you believe your niche should be, drill it down to the most specific topic you possibly can.
Value to Drilling Down Your Niche:
Avoid Spreading Yourself Too Thin. Stop thinking “everybody” is a potential customer. Focus on specific groups of people and their specific needs and wants, then develop a product or service for them that is based on their interests.
Become the Go-To Expert. People always prefer working with an expert. A business’s profile and visibility will grow as word-of-mouth spreads about its expertise in a certain area. A plus: the targeted audience is smaller and becoming well-known within it will happen more quickly.
Focus, Focus, Focus. Being willing to go deep into a niche can result in big payoffs. It doesn’t need to be boring or uninspired, either. The options are endless because there are so many ways to slice and dice the market: gender, age, income, hobbies, habits, location, and relationship status are just the beginning.
Finding your coaching niche is essential for successfully marketing and selling your coaching services. The more specific you can get, the more clients will be ready and excited to work with you!